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By Persipidus

It is incredible to me how many choices there are when it comes to fragrances. Each with their own distinct scent and each very different. Each scent is one that will appeal to a certain customer whether it is a sweet or a bold scent they are looking for.

What is it that persuades a consumer to choose a certain fragrance over another? Each scent will appeal to a person in its own way and with designers rangin from Chanel to Dora the Explorer to Brittany Spears, how do you choose?

Along with the large selection and variety of fragrances, the cost varies just as much. Everything from the very high end to the low end and it because of this I believe the selection is narrowed down a bit.

As the average middleclass American comprises the majority of the selections by designers like Ralph Lauren and Nautica ranging fom $10 to $100 dollars there is an extreme. The Imperial Majesty which list's at near $215,000 per bottle I am sure is nice, only a few can afford. Scents by Chanel and Versace are near the mid-range of cost and are equally as nice.

The next decision to be made after the price range is established is simple. What does the fragrance actually smell like? How do we choose? The answer is simple yet complex. It is preferance or a persons "taste" that makes this decision. keep in mind though that what smells nice to one person may be offensive to another. Food tastes for example are another way to see how this is decided. It is all about an individual preferance.

Although there is no specific reason why people like what they like there does seem to be a few trends I find interesting. One of them is the cultural aspect. Like cultures tend to like the same scent. Another comparison trend is age. In each of these the aroma may be fruitier than another group or one is a little lighter aroma than another group.

As I read through many articles and researched trends and why we buy what we buy, I have concluded this; we like what we like.

The bottom line is the best way to find your perfect fragrance is to try many samples in your price range and eventually you will find one that you like. After all, there is a huge variety on the market.

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