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By Laurice Egerton

As an entrepreneur in this day, do you have any hope?! Statistically speaking, not much. With only 35% of new businesses surviving their first year, and 29% making it through three years, what are we to do?

There are many obvious reasons one would want to go into business for themselves: * No cap on income * Set your own hours (more time for fun and family) * Work to make yourself rich rather than someone else * Do something you feel passionate about * Control of your own time and finances

Those dreams of a better life are enough to make millions of people a year venture into their own business. I myself have tried several. I was only marginally successful with most and ended up working far more hours than it was worth. Perhaps my efforts would have paid off if I had stuck it out a little longer. It's always a gamble between putting more time and money in, or cutting your losses.

So, are there any viable options for one with a dream? If you have an original idea, a significant amount of money available, and a marketing strategy, you may win on your own. If not, finding a home business with an already established company might be a good option. Let's look at some home business statistics.

*The number of home businesses lasting over a three year period is about 70% -much better than other business ventures. * The average income earned by home business owners is $63,000 a year. Not bad considering the average household income in America is $47,0000. * 20% of home businesses, according to Money magazine, had a yearly gross income of $100,000-$500,000 * 89% of people with household incomes over $80,000 have a home office.

If you are venturing into a home based business with a company that rewards you for bringing other people on board you will also be glad to know that it is estimated that more than 9 million people will earn some from of income from home. Someone starts a home business every 11 seconds. Also, with the internets ability to allow you to market to many countries, the economy of your own country is less of a deciding factor in success. And what about the recession? It has actually helped many home business owners because so many people are feeling no job security or are needing an extra income source.

One fact you may not have considered is that by working at home and staying off the roads, home workers will reduce CO2 emissions by at least an estimated 18 million kg this year.

So, how do you find a legitimate home business? Perhaps someone you know has already talked to you about one. Finding one online is a bit like searching for the one honest guy in a prison. You dont know who you can trust. Here are a few things to get you started in the right direction:

* You must find a company whose products you believe in. * Although Im not against MLMs, direct selling of products with a decent commission appeals to me. * Find out if there are any third party endorsements of the company. Dont just take someones work for it. * Consider the start up costs as compared to how long it will take you to earn a significant income. Some companies offer very low start up costs but you have to work for months or even years before it starts to really generate income. * Investigate hidden costs (advertising, monthly dues, having to buy a certain amount of product yourself) * How much time are you REALLY going to have to put in to make your income goal? Ask some new people, not the seasoned 6 figure earners who are hiring their dirty work out. * Be leery of companies that want you to talk to your family and friends about your new business to generate potential customers. This almost never works. People today are bombarded with new opportunities, and its hard for most people to talk to others they know without coming across as a user.

All of this being said, there are incredible opportunities out there, and if it is what you want, you shouldn't be afraid to look. It is the way of the future. Just do your due diligence before you jump in head first! From one dreamer to another, I really do wish you the best!

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